Unleash Your Fringe
A 30 second TV advert I devised and animated in its entirety for the 2024 Fringe Festival.
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Pitching this concept to the Fringe, I wanted to create an advert that would capture audiences' imaginations and generate intrigue around the festival by personifying one of the campaign's objects as a curious, daring and impulsive festival-goer.
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Thank you to Loop Agency for providing the 3D models I used to animate the advert and the entire marketing team at the Edinburgh Festival Fringe Society for being the very best collaborators.
Campaign Development
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The above TV advert is the result of several months collaboration with the Fringe, during which time we devised and built the full #UnleashYourFringe campaign for 2024's Fringe festival.
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I wanted to ensure that the campaign was packed with potential for animated content on all of the Fringe's digital platforms.
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In addition to the TV advert, I animated logos, social media videos and transitions for video content, which you can watch below!